Course Objectives
• Understand the Role of Live Streaming in Marketing
o Learn how live streaming boosts engagement and drives brand visibility across platforms like Facebook, Instagram, and TikTok.
• Plan and Structure Professional Live Streams
o Develop a step-by-step approach for setting up content, scheduling streams, and promoting them to maximize audience reach.
• Master Techniques for Audience Engagement
o Implement interactive elements such as polls, Q&As, and giveaways to keep viewers engaged throughout the broadcast.
• Gain Confidence in Managing Live Events
o Learn to moderate comments, troubleshoot technical issues, and host live interviews seamlessly.
• Apply Ethical Practices and Use AI for Content Creation
o Explore generative AI tools to assist in content creation and apply ethical streaming practices to ensure smooth, respectful events.
Learning Outcomes
By the end of the course, participants will be able to:
• Grasp the importance of live streaming in modern marketing and communication strategies.
• Plan and execute engaging live streams tailored for multiple platforms, such as Instagram, Facebook, TikTok, and YouTube.
• Develop audience engagement techniques to foster interaction and boost participation during streams.
• Manage live events confidently, including effective moderation of comments and quick troubleshooting of technical issues.
• Promote streams strategically across different stages – before, during, and after the broadcast – to maximize reach.
• Apply ethical practices to ensure smooth, respectful, and well-moderated streaming experiences.
• Use OBS Studio and smartphones effectively to host professional live streams across social media platforms.
Who should attend?
o Marketers, business owners, content creators, educators, and event organizers.
o Communications and digital content operatives who want to cover events or build a social media presence using live streaming.
o No prior experience is required.
Course Outline
• Introduction & Course Overview
• Foundations of Live Streaming and Social Media Platforms
• Planning and Preparing a Professional Live Stream (Content Creation & Generative AI content creation tools)
• Running and Engaging with Live Streams
• Post-Stream Strategy, Analytics, and Ethical Practices
• Closing & Certification
